Tuesday
NOVEMBER 8, 2022
1:00 - 1:30 PM
FMH President and CEO Shannon Rutledge will kick off the Summit and set the stage to discuss his vision for FMH’s continued success.
1:30 - 2:30 PM
Crowd-favorite keynote speaker Dr. Steve Johnson is back to offer his insights into today’s farm economy and what farmers are thinking about for tomorrow.
2:45 - 3:45 PM
The seasoned seller of today must wear many hats: a selling counselor, account manager, trainer, consultant, and visionary – just to name a few. Keynote speaker David Parker will help you discover your ability to guide customers through an uncertain future using all these skills and set yourself up for long-term success.
3:45 - 4:00 PM
Be the first to see FMH’s latest risk management tool with FMH Senior VP of Sales Kevin Johnson.
DIRECT CONNECT
Experience Zone & Cocktail Reception
Tuesday • 4:00 - 5:30 PM & Wednesday • 10:30 - 11:00 AM & 2:00-3:30 PM
Gain direct access to our vendors and FMH system experts. From tools and tips that can take your agency to the next level, to one-on-one conversations for valuable insight and knowledge, we want you to get hands-on in our Experience Zone!
EXPLORE
DOWNTOWN KANSAS CITY
Enjoy an evening on your own exploring Kansas City. Check out our
Attractions page for our suggestions of sites and restaurants!
Wednesday
NOVEMBER 9, 2022
8:30 - 8:45 AM
As an agent, you are more than an advisor – you advocate for the farmers in your community. FMH’s 125-year-old mantra, Bear Ye One Another’s Burdens, extends beyond the mutual nature of our company. FMH’s Scott Johnson will discuss how you can continue to be there for your customers and your community beyond your role in risk management.
8:45 - 9:30 AM
Crop insurance agents and ag industry experts serve on the board of the Federal Crop Insurance Corporation under RMA. Dave DeCapp, FMH Senior VP of Marketing, will sit down with current board members to discuss how they bring today’s agent and farmer concerns to their roles representing the entire crop insurance community.
9:30 - 10:30 AM
Gain first-hand insights about farmer buying behavior, decision-making around risk management, and communication factors and gaps between farmers and sellers. Dr. Downey will help you use this data so you can do more than fish but catch new customers in today’s agriculture environment.
1:00 - 2:00 PM
The fear of failure will keep you inside a box, stall innovation, and hesitate anytime you even think about taking a risk. Keynote speaker Ryan Leak will help you recognize how using fear can give you a blueprint for success and an edge in business.
MEALS
Meals for attendees will be available near the event
space for more
opportunities to network.
Breakfast
Wednesday & Thursday • 7:00 - 8:30 AM
Lunch
Wednesday • 12:00 - 1:00 PM
MEALS
Meals for attendees will be available near the event
space for more
opportunities to network.
Breakfast
Wednesday & Thursday • 7:00 - 8:30 AM
Lunch
Wednesday • 12:00 - 1:00 PM
Breakout Sessions
Choose one of three sessions to attendSession 1
11:00 - 12:00 PMSelling Strategies:
How ECO, SCO, Band Products, and Area Plans Build the Whole Package
Ryan Benes, FMH Strategic Account Manager
Have you seen the popular ECO and SCO products but aren’t sure how to incorporate them into your growth strategy? The value of these products is in how they build up an entire risk management package to ultimately ensure your customers are covered no matter what Mother Nature throws at them. We’ll go over sales technique to demonstrate this value and how to get your customers thinking beyond just the price.
FMH Maximizer
Get to Know the FMH Maximizer
Chock Hefner, FMH Strategic Account Manager
Get to know the features and benefits of the upcoming FMH Maximizer, a new risk management tool designed to help agents quote smarter and faster, with simple reports for policyholders to understand their full risk management package. FMH Maximizer will give our agents the edge, and this session will give NAS attendees a first look into the tool.
Ask Me Anything:
Growing with FMH Precision Solutions
Kody McDowell, FMH District Sales Manager, and Alex Van Loenen, FMH Precision Tech Specialist
The future of crop insurance is digital: starting with the precision data farmers are collecting on their operations right now. But incorporating Precision Solutions into your business, processes, and sales strategy may seem like mountain of work. We’ll walk through common agent hesitations when it comes to getting started and demonstrate system steps for both the agent and policyholder precision processes. Bring your own questions – seriously, ask us anything! – and leave the session feeling like the mountain is now a mole hill.
Session 2
2:30 - 3:30 PMSelling Strategies:
Unexpected Selling Tactics with PRF and Annual Forage
Ken Ripley, FMH Assistant Vice President & Regional Sales Manager
Think outside the box (and your current footprint) by combining data and forage policies to increase your book of business. We’ll cover how PRF and Annual Forage products work and how data from FMH partner Agency Root can show customers exactly where and how their coverage can work with these products. This session is for any agent – whether they currently offer these products or not.
Reach More Customers
Leverage Modern Marketing Methods: Social Media, Google Ads, and Podcasts
FMH Marketing Team
Today’s digital marketing options are more affordable, easy for anyone to set up, and leverage building connections with your customers beyond seasonal appointments. But how do you incorporate these new methods into your current marketing strategy, and is it actually easy to get started? Members from the FMH Marketing team will explain why social media, Google ads, and podcasts are popular forms of marketing, and provide simple ways for you to start using these modern methods to reach more customers and build stronger bonds with your current customers.
Ask Me Anything:
Growing with FMH Precision Solutions
Kody McDowell, FMH District Sales Manager, and Alex Van Loenen, FMH Precision Tech Specialist
The future of crop insurance is digital: starting with the precision data farmers are collecting on their operations right now. But incorporating Precision Solutions into your business, processes, and sales strategy may seem like mountain of work. We’ll walk through common agent hesitations when it comes to getting started and demonstrate system steps for both the agent and policyholder precision processes. Bring your own questions – seriously, ask us anything! – and leave the session feeling like the mountain is now a mole hill.
Session 3
3:30 - 4:30 PM
Selling Strategies:
The Power of Combining Grain Marketing and Crop Insurance
Jake Moline, StoneX Risk Management Consultant, and Ryan Benes, FMH Strategic Account Manager
Crop insurance is more than just an insurance policy – it comes with a guarantee of minimum production. Farmers can leverage this guarantee to make themselves better crop marketers. We will explore a handful of strategies that combine the value of a subsidized insurance policy with the power of grain marketing tools so you can help your customers be better prepared for the future.
Reach More Customers
Leverage Modern Marketing Methods: Social Media, Google Ads, and Podcasts
FMH Marketing Team
Today’s digital marketing options are more affordable, easy for anyone to set up, and leverage building connections with your customers beyond seasonal appointments. But how do you incorporate these new methods into your current marketing strategy, and is it actually easy to get started? Members from the FMH Marketing team will explain why social media, Google ads, and podcasts are popular forms of marketing, and provide simple ways for you to start using these modern methods to reach more customers and build stronger bonds with your current customers.
FMH Maximizer
Get to Know the FMH Maximizer
Chock Hefner, FMH Strategic Account Manager
Get to know the features and benefits of the upcoming FMH Maximizer, a new risk management tool designed to help agents quote smarter and faster, with simple reports for policyholders to understand their full risk management package. FMH Maximizer will give our agents the edge, and this session will give NAS attendees a first look into the tool.
SUMMIT
DINNER & RECEPTION
5:45 – 8:00 pmJoin us for an evening of good food and great company
at the Loews Hotel.
Thursday
NOVEMBER 10, 2022
8:30-9:30 AM
Join us as we sit down for a conversation with special guest and local favorite Trent Green, former quarterback of the Kansas City Chiefs. With a Super Bowl win, two Pro Bowls, and an NFL career spanning 15 years, you can now catch Trent as a broadcast analyst on CBS Sports. He will discuss his career and the challenges learned on and off the field while leading multiple professional teams as quarterback.
9:30-10:00 AM
Just two days after the federal election, CIRB’s Tara Smith will discuss what changes we can expect and how they will impact the current SRA, crop insurance, and CIRB’s agenda.
10:15-11:15 AM
Keynote speaker Jim Wiesemeyer will provide his whip-smart commentary and insider knowledge about the political changes he sees as the result of the election and how it impacts ag, including the Farm Bill, USDA program, and environmental initiatives.
11:15-11:30 AM
We close out the Summit with your inside scoop into what’s ahead. Be the first to learn about FMH’s timeline for new tools, system enhancements, and products that you can add into your sales strategy.